Colgate Simply White $50 Mil. U.S. Sales Predicted By CEO Mark
This article was originally published in The Rose Sheet
Executive Summary
Colgate-Palmolive's Simply White whitening entry is expected to generate $50 mil. in U.S. sales in its first year on shelves, CEO Reuben Mark said during a sales and earnings call July 23
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Colgate To Combat “Loss Of Focus” With Emphasis On Core
Colgate-Palmolive plans to scale back U.S. marketing spend on its Simply White tooth whitener after sales fell short of 2003 projections, CEO Reuben Mark said during a year-end financial presentation Feb. 3
Colgate To Combat “Loss Of Focus” With Emphasis On Core
Colgate-Palmolive plans to scale back U.S. marketing spend on its Simply White tooth whitener after sales fell short of 2003 projections, CEO Reuben Mark said during a year-end financial presentation Feb. 3
Marketing In Brief
Colgate: Simply White home tooth whitening entry will be supported with $60 mil. introductory ad campaign, Colgate-Palmolive says. Ad budget marks largest spend level for Colgate launch since debut of Colgate Total toothpaste in 1998, company adds. Firm plans to push up advertising start date due to "extraordinary" demand from retailers. Simply White will compete with Procter & Gamble's Crest Whitestrips as a lower priced alternative (1"The Rose Sheet" May 13, 2002, p. 5). Product is expected to generate $50 mil. in first-year U.S. sales (2"The Rose Sheet" July 29, 2002, p. 7)...