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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

YSL Beaute: Lisse Expert eye and lip anti-wrinkle concentrate comes in "ergonomic, double-tipped" pen with soft applicator on one end and massaging ball on the other. Packaging is designed to maximize the power of the concentrate, YSL maintains. Lisse Expert contains YSL's exclusive gluco-peptide complex, which improves skin's elasticity, firm claims. Bowing in October, item will retail for $45 for .25 oz. Concentrate will be positioned as companion to Lisse Expert anti-wrinkle concentrate, which debuted last year (1"The Rose Sheet" July 9, 2001, Marketing In Brief)...
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