Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
YSL Beaute: Lisse Expert eye and lip anti-wrinkle concentrate comes in "ergonomic, double-tipped" pen with soft applicator on one end and massaging ball on the other. Packaging is designed to maximize the power of the concentrate, YSL maintains. Lisse Expert contains YSL's exclusive gluco-peptide complex, which improves skin's elasticity, firm claims. Bowing in October, item will retail for $45 for .25 oz. Concentrate will be positioned as companion to Lisse Expert anti-wrinkle concentrate, which debuted last year (1"The Rose Sheet" July 9, 2001, Marketing In Brief)...
You may also be interested in...
Primal Elements Spa Collection Marks Entry Into Treatment Category
Primal Elements is building on its existing soap and candles business with the introduction of Primal Spa, a nine-SKU treatment collection expected to generate $2 mil.-$3 mil. in first-year sales, CEO Faith Freeman said.
Visari Waterlily, Valeria CyberSt@r To Launch In Sephora This Fall
Parfums Visari Waterlily women's fragrance will debut in 16 Sephora doors in September as part of a distribution expansion effort for the firm's Everlasting Flower fragrance collection.
YSL Beaute
Lisse Expert Anti-Wrinkle Concentrate formulated with exclusive gluco-peptid complex minimizes appearance of wrinkles after one month of use, Gucci division claims. Consumer testing shows volume of wrinkles decreased 88% and number of deep wrinkles diminished 53% within first month of application, firm says. Lisse Expert also formulated with moisturizing agents and plant-based proteins that leave protective "elastic film" on skin. Packaged in 1 oz. airless bottle, Lisse Expert water-in-silicone emulsion will retail for $85 beginning in September