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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Alfred Dunhill: October launch of Desire Blue men's scent will be supported with scented direct-mail pieces and "extensive" in-store sampling effort including deluxe miniatures and vial-on-cards, Cosmopolitan Cosmetics says. Debuting in 650 specialty and fine department stores, scent contains notes of bergamot, sea breeze accord, amber crystals and rich musk. Housed in angular blue and silver bottle, fragrance will come in 1.7 oz. and 3.4 oz. edt sprays for $40 and $55, respectively. Ancillaries will include aftershave, bath and shower gel and deodorant stick. Scent will capitalize on success of Dunhill Desire for men which bowed in 2000, Wella division says...

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Marketing In Brief

Helena Rubinstein: Velvet Pulse lipstick bowing now in Bergdorf Goodman, Saks Fifth Avenue, E6 Apothecary (Boston), Fred Segal Essentials and the Helena Rubinstein Beauty Gallery in New York, L'Oreal division announces. Lipstick contains "three technological advances to capture light and produce a deeper, more intense color with a smooth, velvet finish," firm says. Available in nine shades and four color families, lipstick costs $21.50. HR also expanding Collagenist collection with Eye Zoom, a formula said to give skin an instant plumping effect and minimize lines around the eyes. Eye Zoom ($50 for .52 oz.) will be available in October...

Marketing In Brief

Helena Rubinstein: Velvet Pulse lipstick bowing now in Bergdorf Goodman, Saks Fifth Avenue, E6 Apothecary (Boston), Fred Segal Essentials and the Helena Rubinstein Beauty Gallery in New York, L'Oreal division announces. Lipstick contains "three technological advances to capture light and produce a deeper, more intense color with a smooth, velvet finish," firm says. Available in nine shades and four color families, lipstick costs $21.50. HR also expanding Collagenist collection with Eye Zoom, a formula said to give skin an instant plumping effect and minimize lines around the eyes. Eye Zoom ($50 for .52 oz.) will be available in October...

Lancôme New Spokesmodels To Promote Launches, Broaden Appeal

Lancôme has added actress Mena Suvari and models Elizabeth Jagger, Devon Aoki and Oluchi, to its roster of spokesmodels who will appear in a series of new ad campaigns breaking in the U.S. this summer, the L'Oréal division said

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