Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Alfred Dunhill: October launch of Desire Blue men's scent will be supported with scented direct-mail pieces and "extensive" in-store sampling effort including deluxe miniatures and vial-on-cards, Cosmopolitan Cosmetics says. Debuting in 650 specialty and fine department stores, scent contains notes of bergamot, sea breeze accord, amber crystals and rich musk. Housed in angular blue and silver bottle, fragrance will come in 1.7 oz. and 3.4 oz. edt sprays for $40 and $55, respectively. Ancillaries will include aftershave, bath and shower gel and deodorant stick. Scent will capitalize on success of Dunhill Desire for men which bowed in 2000, Wella division says...
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Alfred Dunhill: October launch of Desire Blue men's scent will be supported with scented direct-mail pieces and "extensive" in-store sampling effort including deluxe miniatures and vial-on-cards, Cosmopolitan Cosmetics says. Debuting in 650 specialty and fine department stores, scent contains notes of bergamot, sea breeze accord, amber crystals and rich musk. Housed in angular blue and silver bottle, fragrance will come in 1.7 oz. and 3.4 oz. edt sprays for $40 and $55, respectively. Ancillaries will include aftershave, bath and shower gel and deodorant stick. Scent will capitalize on success of Dunhill Desire for men which bowed in 2000, Wella division says.... Lancôme: Star Gloss Brush-On Lip Shine features high shine oils that reflect light for maximum shine, L'Oréal division says. Debuting in November in fine department and specialty stores, lip product will be available in sheer and full coverage versions in shades Starlight, Celestial, Diva, Prima Donna and Princess. Gloss will be packaged with smooth-glide brush applicator and will cost $17.50. Last year, lip gloss was Lancôme's second fastest growing product category, according to NPD BeautyTrends (1 (Also see "Lancôme New Spokesmodels To Promote Launches, Broaden Appeal" - HBW Insight, 13 May, 2002.), p. 10).... Cargo: Lip Sticks, bowing now, offer the "convenience of a chunky lip pencil and the smooth texture of a traditional lipstick in one package," according to Canadian company. Colors, inspired by ski retreats, include Vail, Banff, St. Moritz and Stowe. Lip Sticks will cost $16 each or $39 for a set. Reversible Lip Liner ($14) also is launching to complement Cargo's lip gloss duos. Items are available in select Sephora doors and on the Internet.... Yves Rocher: Ode fragrance portfolio expanding with third fragrance family, Ode à la joie , French beauty firm announces. Launching now, "fruity floral hesperidean" scent contains notes of mandarin, bergamot orange, pineapple, peach nectar, cedar and musk powder. Collection includes 1.7 oz. edt ($19.50), as well as bath-shower gel ($9), iridescent body lotion ($9) and glitter body spray ($14). Items are housed in transparent or yellow packaging. Yves Rocher will add fourth fragrance to the Ode portfolio in January. Ode de la vie and Ode à l'amour bowed in 2001 (2 (Also see "Yves Rocher Fragrance Expansion Progressing With Three Items In 2001" - HBW Insight, 12 Mar, 2001.), p. 11).... |