Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Helena Rubinstein: Velvet Pulse lipstick bowing now in Bergdorf Goodman, Saks Fifth Avenue, E6 Apothecary (Boston), Fred Segal Essentials and the Helena Rubinstein Beauty Gallery in New York, L'Oreal division announces. Lipstick contains "three technological advances to capture light and produce a deeper, more intense color with a smooth, velvet finish," firm says. Available in nine shades and four color families, lipstick costs $21.50. HR also expanding Collagenist collection with Eye Zoom, a formula said to give skin an instant plumping effect and minimize lines around the eyes. Eye Zoom ($50 for .52 oz.) will be available in October...
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Marketing In Brief
Alfred Dunhill: October launch of Desire Blue men's scent will be supported with scented direct-mail pieces and "extensive" in-store sampling effort including deluxe miniatures and vial-on-cards, Cosmopolitan Cosmetics says. Debuting in 650 specialty and fine department stores, scent contains notes of bergamot, sea breeze accord, amber crystals and rich musk. Housed in angular blue and silver bottle, fragrance will come in 1.7 oz. and 3.4 oz. edt sprays for $40 and $55, respectively. Ancillaries will include aftershave, bath and shower gel and deodorant stick. Scent will capitalize on success of Dunhill Desire for men which bowed in 2000, Wella division says...
Rusk Hair Care Being Targeted To Broader Demographic
Rusk Being, an eight-SKU unisex styling collection launching now in salons nationwide, is designed to appeal to a wide age demographic, President Irvine Rusk said.
Marketing in Brief: Clinique
Clinique: Glosswear SPF 8 tinted lip gloss launch will be supported with a print ad campaign beginning in January and running intermittenly throughout the year in major beauty and fashion magazines, Clinique said. Glosswear "helps protect against environmental damage" with antioxidants, according to the Estee Lauder division. Available in six shades, including Air Kiss, Honey Bee and Black Lilac, Glosswear can be applied either with the accompanying 3-inch brush or a fingertip, the company noted. Available in January, a .2 oz. pot sells at $11.50. Also on counter in January are five new shades of Different Lipstick, including Double Fudge and Angel Red. The new tones are priced at $10.50 each...