Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
YSL Beaute: Ligne Intense Mascara Longueur Intense contains nylon micro-fibers that spread on the surface of lashes to lengthen them, Yves Saint Laurent claims. Mascara, infused with pro-vitamin B5 and complex of bio-active sugars "preserve elasticity and flexibility" while fixing film maintains color, company says. Available in Velvet Black, Golden Khaki, Denim Blue and Shimmering Violet, mascara will cost $22.50. Ligne Intense Ombres Vibration Duo palette ($36) features 24 shades paired according to matte, satin and/or iridescent qualities. New additions will debut in November. Ligne Intense makeup bowed in October (1"The Rose Sheet" Sept. 24, 2001, Marketing In Brief)...
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YSL Beaute
Ligne Intense Rouge Vibration lipstick collection is debuting for fall with 12 shades that feature "subtle" metallic reflections that catch light to give face radiance, Gucci says. Developed with exclusive formulas that include bi-functional particle Serilisse-H to smoothe and preserve hydration, the line bows exclusively at Neiman Marcus Oct. 13, with a wider rollout to select department stores planned for Nov. 11. Rouge Vibration lipstick is available in shades such as Iridescent Coral, Golden Red, Copper Beige, Amber Garnet and Metallic Plum and retails for $28. Ligne Intense Poudre Compacte Mate features a formula of pigments coated with camomile extract and hyaluronic acid to protect skin against dehydration. Retailing for $46, Poudre Compact Mate is available in four shades: Amber, Sand, Ivory and Radiant Pink. Refills cost $29.50. Ads supporting the launch will feature product shots and photo of a model shading her eyes with her hand
Clarins
Extra-Firming Age-Control Lip & Contour "combines powerful plant extracts and innovative pigments to correct, smooth, redefine and create fuller-looking lips," Clarins says. Featuring such ingredients as durvillea antartica, licorice and vitamin E, the treatment protects and smoothes lips while increasing volume, according to French firm. Packaged in 20 mL tube with nozzle, Extra-Firming Age-Control Lip & Contour Care will bow in September, retailing for $29.50
Clarins Hydra-Balance Skin Care Trio Bowing In November
Clarins Hydra-Balance skin care products work in synergy to preserve and restore facial skin's ideal moisture level regardless of climatic conditions, Clarins claims.