Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Matrix: Biolage Earth Tones Color Refreshing Conditioners help maintain hair color's "first day vibrancy," L'Oréal division says. Debuting in salons nationwide in October, conditioners keep hair shades alive in between coloring services and impart shine with botanical extract, silicones and cationic polymers. Retailing for $14.95 for 5.1 oz., Earth Tones will come in five shades: Violet, Light Gold, Copper, True Red and Natural Brown...
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