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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

YSL parfums: Oscar de la Renta Intrusion skin care ancillaries launching now, YSL says. Perfumed Silk Body Veil is "ultra-fine emulsion that glides over the skin" while Perfumed Velvet Body Crème has a "rich, soothing texture," firm claims. Products contain moisturizing complex with sodium hyaluronate, which traps water, as well as pro-vitamin B5 and ginkgo biloba. Bowing in specialty and department stores, Veil costs $48 for 6.7 oz. and 5.2 oz. crème retails for $62. Intrusion women's scent bowed in April (1"The Rose Sheet" April 1, 2002, p. 6)...
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