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B&BW Blueprint Calls For Opening 300-400 Flagship Stores

This article was originally published in The Rose Sheet

Executive Summary

Bath & Body Works has developed a retail store strategy including multiple store formats as it looks to renew its business performance, President and CEO Beth Pritchard said

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B&BW “Apothecary” Transition To Be Led By Stevens As Pritchard Departs

Bath & Body Works Exec VP and Chief Operating Officer Ken Stevens will step in as president and CEO of the specialty retailer immediately following the departure of Beth Pritchard, Limited Brands announced Jan. 13

B&BW “Apothecary” Transition To Be Led By Stevens As Pritchard Departs

Bath & Body Works Exec VP and Chief Operating Officer Ken Stevens will step in as president and CEO of the specialty retailer immediately following the departure of Beth Pritchard, Limited Brands announced Jan. 13

B&BW summit

Premier Well-Being Summit held in New York City Nov. 6 sets "tone and direction of Bath & Body Works' mission to establish itself as 21st Century Apothecary," Limited Brands says. Summit featured panel discussions with health authorities including nutritionist and author Oz Garcia, trainer David Kirsch and supermodel and yoga advocate Christy Turlington, among others. Event also showcased modular living spaces customized with B&BW Aromatherapy & Spa products. CEO Beth Pritchard announced in October that B&BW would host summits in six U.S. cities and open a Bath & Body Works Solution Center in 2003 to position itself as a well-being authority with goal of doubling sales to $4 bil. within five years (1"The Rose Sheet" Oct. 21, 2002, p. 3)...

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