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Colgate Herbal Whitening Leads Product Lineup For New Year

This article was originally published in The Rose Sheet

Executive Summary

Colgate Herbal Whitening toothpaste will headline several new oral and personal care products slated to debut in the U.S. by early 2003

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Suave: Seasonals hand and body lotions, body washes, shampoos and conditioners debuting now for holidays in four fragrances: Winter Snowfall, Holiday Pear, Frosted Cranberry and Sugar Plum (excluding shampoo and conditioner), Unilever says. Offering will be permanent collection, but will change seasonally with new scents, company notes. Unilever also is planning introduction of Suave for Men in the spring...

Marketing In Brief

Suave: Seasonals hand and body lotions, body washes, shampoos and conditioners debuting now for holidays in four fragrances: Winter Snowfall, Holiday Pear, Frosted Cranberry and Sugar Plum (excluding shampoo and conditioner), Unilever says. Offering will be permanent collection, but will change seasonally with new scents, company notes. Unilever also is planning introduction of Suave for Men in the spring...

Crest Whitestrips Price Lowered 30% In Response To Competition

Procter & Gamble has cut the price of its Crest Whitestrips at-home whitening system by 30% as the product faces competition from a lower-priced whitener introduced recently by Colgate-Palmolive

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