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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Stila: ConvertibleLip Color, debuting in January, combines two-textured lip shades into one product. Dual-sided tube will house creamy matte-textured lipstick on one end and sheer and shiny color on the other, Estee Lauder says. Lipstick line is an extension of Convertible Color Compact, and similar to the compact, packaging for the lip color will match the color of the lipstick inside. Convertible Lip Color ($24) will be available in a range of eight shades including Mauve Bloom, Claret Bloom and Ginger Bloom...
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