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Dior Addict sparks controversy

This article was originally published in The Rose Sheet

Executive Summary

Drug activists are asking Christian Dior to change the name of its Dior Addict fragrance and makeup collection and pull its coinciding marketing campaign, which they say portrays a sexy and glamorous image of addiction. Marketing campaign with "Admit it" tagline "trivializes the critical public health issue of alcohol and other drug addiction," Faces and Voices of Recovery says. Campaign includes press conferences, retail store protests and letter writing campaign to Dior and parent LVMH, Faces and Voices of Recovery adds. Women's fragrance, rolling out now, is based on fashion line of the same name (1"The Rose Sheet" July 31, 2002, p. 4)...

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