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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Isabella Rossellini: ISA bella women's fragrance, debuting now in Europe, likely will roll out to 28 countries including U.S. as well as Asian and South American markets, licensee Lancaster says. Launch following same distribution strategy as actress/model's first fragrance, Manifesto. Developed by Firmenich, "evening" edp combines floriental and sensual notes with "lightness of delicate fruits," Coty's prestige division claims. Scent packaged in same "circle-in-the-square" flacon as Manifesto, and housed in deep red box with metallic sheen. Launch supported with print ads, "innovative" sampling and in-store animation, firm says. Manifesto bowed last year (1"The Rose Sheet" Oct. 30, 2000, Marketing In Brief)...

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Isabella Rossellini

Manifesto women's fragrance debuting in U.S. retail doors in February, according to licensee Lancaster. Created by Firmenich, the "green, fresh, feminine" scent opens with basil, blackcurrant leaves, mandarin, bergamot and white pepper notes. A heart of sweet pea, jasmine, orange blossom, white rose, peony and lily dries down to chestnut tree, sandalwood and white musk accords. The actress/model's first fragrance was developed as a complement to Rossellini's cosmetics line, which debuted in May 1999. The fragrance launch will be supported with print ads in February beauty books

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