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Medtech Denorex “Deep Down Dandruff Relief” Ads Debuting In November

This article was originally published in The Rose Sheet

Executive Summary

Medtech Products will launch a multi-million dollar ad campaign in November to reacquaint dandruff sufferers with Denorex medicated shampoos and conditioners

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In Brief: Whitehall-Robins

Whitehall-Robins: Selling 10 "niche" healthcare brands to H&BA marketer Medtech, the American Home Products consumer healthcare subsidiary announced Sept. 10. The brands being sold are Zincon medicated shampoo, Compound W wart remover, Oxipor psoriasis treatment, Arthritis Pain Formula, Momentum muscle pain medication, Freezone corn and callus remover, Outgro toenail medication, Heet liniment, Dermoplast antiseptic spray and Sleepeze sleep aid. The brands represent about $25 mil. in gross sales for Whitehall-Robbins. The purchase, which fits in with Medtech's current H&BA offerings (Nudit hair remover) will double the firm's size...

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle



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