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Fragrance trends

This article was originally published in The Rose Sheet

Executive Summary

Top three fragrance brands for women who wear perfume are Avon (8%), Elizabeth Taylor White Diamonds (7%) and Estee Lauder (6%), according to market research firm Vertis' biannual fragrance survey results. Top three fragrances for men are Old Spice (15%), Stetson (8%) and Polo Sport (7%), Vertis adds. Results show 5% decline in perfume and cologne usage this year (66%) over last year (71%). Most significant decreases were among Gen X and young Baby Boomers, each showing a 9% decline over a year ago...
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