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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Ivory: Ads featuring new Ivory Soap baby will launch fall 2003 to celebrate the 115th anniversary of the original advertising icon, Procter & Gamble announces. Print ads promoting the search for a new Ivory baby broke in October issues of Parents, Family Circle and Women's Day magazines. National model search began last month and will end May 12, 2003, according to Ivory. Company hopes new ad campaign will boost awareness of the soap and its heritage as a "symbol of purity and mildness"...
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