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P&G Gives Hair Care Portfolio A Trim; VS Sassoon To Be Discontinued

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble will suspend its VS Sassoon hair care line in the U.S. due to declining sales, the company said. P&G plans to stop shipping the line early next year, but retailers are expected to sell through remaining stock, the firm stated

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Vidal Sassoon

Procter & Gamble plans to reintroduce hair care line in the U.S. in the future and has a "game plan to win with the brand" globally, firm says. Consumer products giant retained global licensing rights to hair care brand as part of lawsuit settlement with hair stylist Vidal Sassoon, announced Sept. 1. P&G discontinued VS Sassoon in the U.S. in 2002, although the line still is marketed internationally (1"The Rose Sheet" Nov. 11, 2002, p. 7). Sassoon sued P&G last year, claiming the company neglected his namesake brand in favor of brands like Pantene. He specifically alleged breach of fiduciary duty, engagement in constructive fraud, actual fraud and breach of implied covenant, and was seeking hundreds of millions of dollars in damages in addition to termination of the licensing agreement (2"The Rose Sheet" April 7, 2003, p. 6)...

Vidal Sassoon

Procter & Gamble plans to reintroduce hair care line in the U.S. in the future and has a "game plan to win with the brand" globally, firm says. Consumer products giant retained global licensing rights to hair care brand as part of lawsuit settlement with hair stylist Vidal Sassoon, announced Sept. 1. P&G discontinued VS Sassoon in the U.S. in 2002, although the line still is marketed internationally (1"The Rose Sheet" Nov. 11, 2002, p. 7). Sassoon sued P&G last year, claiming the company neglected his namesake brand in favor of brands like Pantene. He specifically alleged breach of fiduciary duty, engagement in constructive fraud, actual fraud and breach of implied covenant, and was seeking hundreds of millions of dollars in damages in addition to termination of the licensing agreement (2"The Rose Sheet" April 7, 2003, p. 6)...

Vidal Sassoon Aims For Clean Break With P&G In Lawsuit

Celebrity hair stylist Vidal Sassoon is seeking to terminate his licensing arrangement with Procter & Gamble and restore the Vidal Sassoon hair care brand in a lawsuit filed April 1 in Los Angeles federal court

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