HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Rembrandt: Intense Stain Removal Mouthwash contains Amysil, an enzymatic formula that helps dissolve stains from teeth, Den-Mat says. Shipping now to mass retailers for suggested retail price of $5.99, mouthwash will enter Target and Wal-Mart doors in early 2003. Also rolling out now, Intense Stain Removal Bleaching Kit has been shown to whiten teeth "up to seven shades with only 15 minutes of mouthguard wear time, twice a day for two weeks," firm claims. Formulated with Citroxain to whiten teeth and Alumisil to remove stains, kit costs $45. Joining existing brand toothpaste, items are being supported with print, TV ads running now. Mouthwash and kit launches coincide with introduction of Rembrandt Quick White Disposable Bleaching Kit (1"The Rose Sheet" Sept. 30, 2002, p. 5)...
Advertisement

Related Content

Advertisement
UsernamePublicRestriction

Register

RS010794

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel