Sally Hansen Color Cosmetics Bring Healing Positioning To Category
This article was originally published in The Rose Sheet
Executive Summary
Del Labs is making a full-scale push into the color cosmetics category in January with the launch of Sally Hansen Healing Beauty, a makeup line with a "good-for-you" positioning, Exec VP-Marketing William McMenemy said
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Del Labs
Third quarter net sales rose 4.7% to $99.7 mil., driven by solid performance of the company's core brands, including Sally Hansen, which maintained its top ranking in the mass market nail care category, Del Labs reports in an Oct. 28 release. Sally Hansen has a 26% market share in the segment the company notes, citing ACNielsen figures. Despite strong sales, overall earnings fell 8.7% to $4.7 mil., impacted by higher advertising and display costs primarily associated with the launch of the brand's new Healing Beauty color range, which bowed early in the year (1"The Rose Sheet" Dec. 2, 2002, p. 3)...