HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Cover Girl Outlast Ad Spend Pushes To Make “Long-Lasting” Impression

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble's Cover Girl Outlast Lip Color was the most heavily advertised product in the lip color category in the first eight months of 2002, with a $26.7 mil. spend, according to measured media expenditures tracked by New York City-based CMR
Advertisement

Related Content

Advertisement
UsernamePublicRestriction

Register

RS010855

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel