Cover Girl Outlast Ad Spend Pushes To Make “Long-Lasting” Impression
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble's Cover Girl Outlast Lip Color was the most heavily advertised product in the lip color category in the first eight months of 2002, with a $26.7 mil. spend, according to measured media expenditures tracked by New York City-based CMR
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Suave For Men: Line makes debut as first mass market hair brand for men, Unilever says. "Designed specifically to meet men's hair care needs," Suave For Men comprises 10 SKUs including deep cleaning, thickening, dandruff shampoos, 2-in-1 shampoo/conditioner, as well as conditioners and styling aids, according to the firm. Items contain fresh, clean, masculine scent, Unilever adds. Available now, products are packaged in dark blue bottles with Suave logo and cost $1.79-$1.99...