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Ganeden retail launches

This article was originally published in The Rose Sheet

Executive Summary

Clearly Confident antifungal expected to begin reaching retail shelves by February. Marketing support will include retailer cooperative advertising, radio and cable TV spots, likely breaking in March. Regular strength Clearly Confident will be marketed as a cosmetic for nail health; active ingredient is a fermentation product of a lactic acid-producing bacteria. Maximum, professional strength formulations contain OTC monograph ingredient miconazole nitrate 2%. Suggested retail price is $19.95 for 1 oz. package...
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