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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

La Prairie: Cellular Treatment Rose Illusion, launching in February, contains a silicon technology that plumps the surface of the skin to help fill lines and wrinkles, while rose-colored optical diffusers help minimize imperfections, the Beiersdorf division claims. Developed for use on the entire face or as a spot treatment around the sensitive eye area, Rose Illusion also contains glycerin and hyaluronic acid to hydrate skin. Treatment will retail for $100. Firm also launching Cellular Radiance Cream in January (1"The Rose Sheet" Dec. 9, 2002, p. 6)...

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