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Posner Luxe Looks Brings Makeup Artist Positioning To Ethnic Category

This article was originally published in The Rose Sheet

Executive Summary

Posner is launching Luxe Looks in March as a cosmetics line with a makeup artist positioning, the ethnic beauty marketer said

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Cosmoprof North America In Brief

Davines: Parma, Italy company plans to expand distribution of 200-SKU Comfort Zone skin care line in several high-end U.S. department stores by year-end, in addition to existing salon and spa doors. Davines introduced new Renight anti-aging body system at Cosmoprof trade show in Las Vegas July 27-30. Line includes Recover Complex ($96) and Recover Night Cream ($65) and contains arctic cloud berry, which has a high concentration of fatty acids, antioxidants and vitamins that "generate healthy skin cells and increase skin's firmness," according to the company. Also launching now in the U.S. are Hydramemory cream 24 hour ($60), Hydramemory mask ($31) and Action Sublime cream SPF 12 with Retinol ($125). Separately, Davines will introduce its Energizing, Nourishing, Purifying and Rebalancing and Well-Being hair care lines in U.S. salons this fall...

Cosmoprof North America In Brief

Davines: Parma, Italy company plans to expand distribution of 200-SKU Comfort Zone skin care line in several high-end U.S. department stores by year-end, in addition to existing salon and spa doors. Davines introduced new Renight anti-aging body system at Cosmoprof trade show in Las Vegas July 27-30. Line includes Recover Complex ($96) and Recover Night Cream ($65) and contains arctic cloud berry, which has a high concentration of fatty acids, antioxidants and vitamins that "generate healthy skin cells and increase skin's firmness," according to the company. Also launching now in the U.S. are Hydramemory cream 24 hour ($60), Hydramemory mask ($31) and Action Sublime cream SPF 12 with Retinol ($125). Separately, Davines will introduce its Energizing, Nourishing, Purifying and Rebalancing and Well-Being hair care lines in U.S. salons this fall...

Cosmair/Carson Leads U.S. Ethnic Hair Care Category With 33% Share

Cosmair's acquisition of Carson will elevate the L'Oreal U.S. subsidiary to the top spot in the domestic ethnic hair care market with a 33% hold.

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