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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Gillette for women: Venus Passion shaving system will be promoted with print, TV ad campaign launching in May. Passion expands Venus offerings with pink, translucent design, Gillette says. Bowing in March as one way to "keep women's interest" in the Venus razor brand, Venus Passion features refillable razor, storage compact and additional razor cartridge and will retail for $7.99-$8.99. Item will be available in food, drug and mass retail doors nationwide. Gillette launched Crystal Clear Venus in April (1"The Rose Sheet" Dec. 10, 2001, Marketing In Brief)...
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