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L’Oréal Couleur Experte Offers Double Color Processing At Twice The Price

This article was originally published in The Rose Sheet

Executive Summary

L'Oréal is introducing Couleur Experte Expert Multi-Tonal Color System as a double-processing hair color product designed to provide all-over hair color and illuminating highlights in two steps, the company said. Shipping now to mass market retailers including Wal-Mart, CVS and Eckerd, Couleur Experte will be available in stores nationwide in February

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