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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Paco Rabanne sales: Sell-in of Ultraviolet Man scent is double Puig's original plan, USA President and General Manager, North America Beauty Kathy Cullin reports. First-year sales of Ultraviolet Man at retail expected to be $5 mil.-$7 mil., exec adds. Launching now in Macy's East, fragrance is slated to roll out to 600 doors including Sephora, Dillard's and Burdines (1"The Rose Sheet" Nov. 18, 2002, p. 6). Carolina Herrera Carolina women's fragrance, Chic for men scent planned for later in the year. Launches also are planned for Prada, Commes des Garçons...
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