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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Paco Rabanne sales: Sell-in of Ultraviolet Man scent is double Puig's original plan, USA President and General Manager, North America Beauty Kathy Cullin reports. First-year sales of Ultraviolet Man at retail expected to be $5 mil.-$7 mil., exec adds. Launching now in Macy's East, fragrance is slated to roll out to 600 doors including Sephora, Dillard's and Burdines (1"The Rose Sheet" Nov. 18, 2002, p. 6). Carolina Herrera Carolina women's fragrance, Chic for men scent planned for later in the year. Launches also are planned for Prada, Commes des Garçons...

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Paco Rabanne Ultraviolet Man is positioned as a "trendy, hip" offering to appeal to the urban, technological man, Puig USA President and General Manager, North America Beauty Kathy Cullin said

Marketing In Brief

YSL fragrance: Ad campaigns created by Tom Ford will emphasize Yves Saint Laurent fragrances as icons with a "single, arresting image, capitalizing on the name of the fragrance" and their "architecture," YSL Parfums says. Ads will highlight sensuality and mystery of Opium, romance of Paris d'Yves Saint Laurent and masculinity of Kouros. Separately, Kouros Eau d'Ete limited-edition fragrance bows in June as lighter version of original Kouros scent, which debuted in 1981, firm says. Housed in a translucent, ice-blue bottle, 3.3 oz. fragrance will cost $40 at YSL counters nationwide...

SunSpots

Indico Technologies launching SunSpots stickers in drug and grocery outlets in preparation for the Memorial Day weekend holiday. The round adhesives, to be worn on the skin, contain photochromic material that changes color after a certain amount of exposure to UVB rays. A full promotional campaign will follow the product launch with cable TV and consumer print ads. SunSpots will be available in three SKUs aimed at children and adults with a suggested retail price of $5.79 for a 20-sticker box

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