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Cover Girl licensing agreement

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble signs trademark agreement with contact lens manufacturer Concord, Calif.-based Ocular Sciences to market cosmetic contact lenses under the Cover Girl brand name in North America, P&G announces Jan. 14. Beginning this month, Cover Girl Colors Contact Lenses are marketed for disposable replacement to licensed eye care practitioners, firm says. Available in four opaque colors including Breezy Blue, Spirited Green, Romantic Hazel and Gray Whisper, Cover Girl Colors come in prescription and nonprescription lenses. Cover Girl eyewear frames, sunwear currently are sold in U.S. and internationally though agreements with Miami-based Marcolin and South Easton, Mass.-based Marine Optical (1"The Rose Sheet" Sept. 24, 2001, In Brief and 2"The Rose Sheet" March 20, 2000, In Brief)...

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Cover Girl

P&G signs licensing agreement with Miami-based Marcolin to manufacture and sell eyewear frames and sunwear under Cover Girl brand in North America and several international markets, firm announces. Group's top priority is to service Cover Girl trade customers, many of whom have experienced supply interruptions, while introducing new products and marketing initiatives, Marcolin says. Cover Girl Eyewear was launched last year by Marine Optical (1"The Rose Sheet" March 20, 2000, In Brief)

Cover Girl

First licensing deal is for manufacture of eyewear frames and sunglasses under an agreement with South Easton, Mass.-based Marine Optical announced March 16. Under the deal, Marine Optical will manufacture and sell the Cover Girl eyewear line in North America and several international markets. Eight to 10 optical styles are slated to roll out in the summer, with 15 to 20 sunglass designs set to follow in 2001. The eyewear will be in keeping with Cover Girl's "fun and fashionable" brand image and frame colors will bear the names of some of the makeup line's most popular shades, P&G says

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