HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Crest Night Effects Positioned As Superior Paint-On Whitener

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble's latest response to the growing competition in the teeth whitening category is the launch of a lower-priced, paint-on whitener called Crest Night Effects. The product is scheduled to reach counters in March

You may also be interested in...



Crest Whitestrips Price Lowered 30% In Response To Competition

Procter & Gamble has cut the price of its Crest Whitestrips at-home whitening system by 30% as the product faces competition from a lower-priced whitener introduced recently by Colgate-Palmolive

Colgate Enters Whitening Treatment Market With Lower-Priced Alternative

Colgate-Palmolive will enter the whitening treatment category in September with Simply White, a lower-priced alternative to Procter & Gamble's Crest Whitestrips

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
UsernamePublicRestriction

Register

RS010930

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel