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Wella acquires PPS Hairwear

This article was originally published in The Rose Sheet

Executive Summary

Wella has acquired Australian salon hair care marketer PPS Hairwear to increase market share in the Australian salon market, Darmstadt, Germany firm says Jan. 28. Based in Brisbane, privately-owned PPS Hairwear is one of the fastest growing hair care suppliers in Australia, Wella states. Company generated sales of €13 mil. in 2002, firm adds. PPS Hairwear specializes in care and styling products in "upper medium" price segment. Product lines include PPS range, its most well-known brand, as well as styling collections D Zine, D Frizz and D Fuse. Hair care collection also is distributed in Europe and Southeast Asia...
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