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Dior alters ads

This article was originally published in The Rose Sheet

Executive Summary

Christian Dior is revising ads for Dior Addict fragrance by discontinuing the tagline "Admit it" in response to complaints from drug addiction advocacy groups. Company will add statement, "The new perfume from Christian Dior" on ads and will consider integrating "totally devoted to Dior" tagline to clarify message, firm says. Dior also plans to terminate use of certain visuals associated with the marketing campaign. "Parfums Christian Dior has never had any intention to trivialize or glamorize drug abuse or to offend individuals who suffer from or are trying to recover from addictions," President Claude Martinez states in a Jan. 23 letter to the groups. Advocacy groups started campaign against Dior Addict in October (1"The Rose Sheet" Oct. 28, 2002, In Brief)...
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