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Bath & Body Works CEO

This article was originally published in The Rose Sheet

Executive Summary

Neil Fiske to CEO, joining recently-appointed President Ken Stevens in redefining the specialty retail brand, Limited Brands announces Feb. 10. Fiske will be responsible for raising level and pace of innovation, focusing on new product development and seasonal category planning, brand marketing and sub-brand definition and positioning, firm states. Exec joins B&BW after nearly 14 years with The Boston Consulting Group, where he specialized in consumer goods, retail and brand leadership. He worked for six years exclusively on Limited Brands business while at BCG, playing an "integral" role in Victoria's Secret, Express and B&BW, according to Limited Brands. Fiske and Stevens succeed Beth Pritchard, who announced she would depart B&BW after 12 years at the helm (1"The Rose Sheet" Jan. 20, 2003, p. 3)...
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