Celine Dion Parfums Bows In March With $8 Mil. Ad Accompaniment
This article was originally published in The Rose Sheet
Executive Summary
Coty Fragrances will launch Celine Dion's premier fragrance collection, Celine Dion Parfums, March 25 to coincide with the singer's opening show at Caesar's Palace in Las Vegas and the release of her new album "One Heart," the company said
You may also be interested in...
Celine Dion Belong Scent Aims To Fit In With Younger Women
Coty is launching an $8 mil. advertising campaign to support the debut of Celine Dion Parfums Belong, a fragrance aimed at attracting women under 30, a younger consumer than those who traditionally buy Celine Dion scents, the company said
Celine Dion Belong Scent Aims To Fit In With Younger Women
Coty is launching an $8 mil. advertising campaign to support the debut of Celine Dion Parfums Belong, a fragrance aimed at attracting women under 30, a younger consumer than those who traditionally buy Celine Dion scents, the company said
Marketing In Brief
Celine Dion Parfums: Print ads for Celine Dion Parfums will be refined this fall to enhance the romantic, sensual side of the brand, Coty Group Marketing Director Marsha Brooks says. New ads, which broke in September issue of Vogue, are set against a nightscape, compared with the daytime backdrop of original ads. TV spots will break in early October, and extensive sampling is expected to drive holiday sales. Coty will distribute 8 mil. scented impressions via magazines, "a few million" samples in stores and scented strips via the brand's Web site. Additional ancillary products are slated to debut for back-to-school 2004, Brooks notes. Fragrance bowed in March to coincide with Dion's album launch, show opening in Las Vegas (1"The Rose Sheet" Feb. 17, 2003, p. 8)...