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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Lancôme: Hair Sensation will debut in March as brand's foray into hair care, L'Oréal division says. Twelve-SKU lineup targets every hair type with items under Intense Volume, Radiant Color, Shine Vitality and Intense Nutrition categories. Items will cost between $16 and $22. Ad spreads broke in March books such as InStyle. In April, Lancôme will launch Magicils Length and Extra Long Wear Mascara with "unique polymer that dissolves with warm water," for easy removal, firm claims. Five shades will cost $21 each. Colour Focus Duo Exceptional Wear EyeColour Duo, bowing in April, will cost $20...
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