Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Lancôme: Hair Sensation will debut in March as brand's foray into hair care, L'Oréal division says. Twelve-SKU lineup targets every hair type with items under Intense Volume, Radiant Color, Shine Vitality and Intense Nutrition categories. Items will cost between $16 and $22. Ad spreads broke in March books such as InStyle. In April, Lancôme will launch Magicils Length and Extra Long Wear Mascara with "unique polymer that dissolves with warm water," for easy removal, firm claims. Five shades will cost $21 each. Colour Focus Duo Exceptional Wear EyeColour Duo, bowing in April, will cost $20...
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Marketing In Brief
Right Guard: Television ads supporting Right Guard Sport Gel and Power Stripe products broke April 26 featuring New York Giants defensive end Michael Strahan and former Baltimore Ravens player Tony Siragusa, Gillette announces. Ads, which "use humor to reinforce Right Guard's heritage of long lasting odor protection," include two separate spots with Strahan and Siragusa, Gillette says. Brand has been promoted by other athletes in the past, such as basketball stars Charles Barkley and Scottie Pippen...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program