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Clinique Mascara Launch Marks Brand’s First Curling Formula

This article was originally published in The Rose Sheet

Executive Summary

Clinique Lash Curling Mascara, bowing in May, curls lashes up to a 30-degree angle, the Estee Lauder division claims. The product, which provides "curl, definition and long-lasting lift," is Clinique's first mascara positioned primarily for curl enhancement

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