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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Drakkar Noir TV: L'Oréal USA launches first TV spot for Drakkar Noir men's fragrance in more than a decade, company announces. Ad, which broke Feb. 20 on the Speed channel, features NASCAR racer Dale Earnhardt Jr. with his car and carries tagline, "Feel the power," firm says. TV ad also will be seen in regional markets through department store ad buys, according to L'Oréal. TV ad campaign follows $10 mil. marketing campaign featuring Earnhardt, which began last year to promote the 19-year-old fragrance (1"The Rose Sheet" Jan. 21, 2002, p. 3)...

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