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Bath & Body Works Realigns To Focus On Three Key Business Segments

This article was originally published in The Rose Sheet

Executive Summary

Bath & Body Works has shifted its business organization to focus on three "key" categories - the core B&BW stores business, flagship stores and home fragrance locations, Chief Operating Officer Leonard Schlesinger stated during parent Limited Brands' year-end sales and earnings presentation Feb. 27

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Bath & Body Works CEO

Neil Fiske to CEO, joining recently-appointed President Ken Stevens in redefining the specialty retail brand, Limited Brands announces Feb. 10. Fiske will be responsible for raising level and pace of innovation, focusing on new product development and seasonal category planning, brand marketing and sub-brand definition and positioning, firm states. Exec joins B&BW after nearly 14 years with The Boston Consulting Group, where he specialized in consumer goods, retail and brand leadership. He worked for six years exclusively on Limited Brands business while at BCG, playing an "integral" role in Victoria's Secret, Express and B&BW, according to Limited Brands. Fiske and Stevens succeed Beth Pritchard, who announced she would depart B&BW after 12 years at the helm (1"The Rose Sheet" Jan. 20, 2003, p. 3)...

B&BW “Apothecary” Transition To Be Led By Stevens As Pritchard Departs

Bath & Body Works Exec VP and Chief Operating Officer Ken Stevens will step in as president and CEO of the specialty retailer immediately following the departure of Beth Pritchard, Limited Brands announced Jan. 13

B&BW Direct Mail, New Products Expected To Drive Holiday Sales

Bath & Body Works is expecting a strong direct-mail campaign and the introduction of two new product lines to drive strong sales during the holiday selling period, Intimate Brands said during a Nov. 20 call with analysts



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