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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Kenneth Cole fragrance: Givenchy will support Kenneth Cole New York White women's fragrance with 10 mil. scented impressions, company states. Bowing in April as extension of Kenneth Cole New York Women scent, New York White contains additional "gleaming flowers," which produce a "new complex floral," company claims. Top notes of crystalized ginger, mandarin, watermelon, crushed green leaves and watermint warm to heart of freesia, jasmine, lotus flower and yellow rose. Scent dries down to ambergris, frosted musk and apricot skin. Housed in tan and white bottle, New York White will cost $55 for 3.4 oz. Also bowing in April, Kenneth Cole Morning Rush Energizing Face Gel for Men works to "brighten, moisturize skin and reduce puffiness," Givenchy claims. Gel will retail at $25 for 2.5 oz...

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