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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Vaseline Healthy Body: Unilever is supporting new Vaseline Intensive Care Healthy Body Complexion Moisturizing Lotion with 30-second TV spots airing now. Ads highlight product benefits of evening out skin tone and improving texture, company maintains. Healthy Body contains alpha hydroxy and vitamins A, E to provide body with "the same kind of care you give your face," Unilever says. Available now, Healthy Body costs roughly $3.29 and $5.99 for 7.4 oz. and 17.4 oz. bottles, respectively. Vaseline Intensive Care Healthy Hand Essentials debuted in July (1"The Rose Sheet" Sept. 30, 2002, p. 4)...

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