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Procter & Gamble Wella Purchase, Valued At $5.7 Bil., Is Firm’s Largest

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble plans to acquire German hair care manufacturer Wella in a two-phased transaction valued at approximately $5.74 bil. (€1=$1.06), marking the consumer products giant's largest acquisition to date

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P&G Expects Wella Hair Care Capabilities To Fuel Beauty Growth

Procter & Gamble is leveraging Wella's capabilities across its beauty division to drive growth and create an "even more robust innovation pipeline" within the firm's hair care business, Chief Financial Officer Clayt Daly said during a first quarter (ended Sept. 30) sales and earnings call Oct. 27

P&G Expects Wella Hair Care Capabilities To Fuel Beauty Growth

Procter & Gamble is leveraging Wella's capabilities across its beauty division to drive growth and create an "even more robust innovation pipeline" within the firm's hair care business, Chief Financial Officer Clayt Daly said during a first quarter (ended Sept. 30) sales and earnings call Oct. 27

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