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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

YSL Beaute: Nu eau de toilette's April launch will be supported with print ads breaking this spring, Gucci division says. Shot by Solve Sundsbo, ad features French actress Emmanuelle Seigner "in a deeply intimate embrace" with her lover, YSL explains. Nu edt features top notes of bergamot, neroli and cardamom and heart of white orchids, iris absolute and jasmine absolute. Fragrance dries down to base of musk and amber mixed with incense absolute and vanilla, firm says. Scent is housed in cobalt blue bottle embossed with logo in white. Fragrance retails at $55 and $78 for 1.6 oz. and 3.3 oz. sizes respectively. Edt is extension of Nu eau de parfum, which bowed in 2001 (1"The Rose Sheet" July 16, 2001, p. 4)...
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