Calvin Klein exits color
This article was originally published in The Rose Sheet
Executive Summary
Unilever discontinuing Calvin Klein color cosmetics, skin care line to focus on fragrances, company states. Decision to phase out color and treatment line came about as "an ordinary course of business," and company viewed the brand as "not being sustainable in the future," Unilever says. Line will be slowly phased out of 120 doors worldwide this year. Calvin Klein launched the 188-SKU color collection and seven-SKU skin care line in 2000 (1"The Rose Sheet" Nov. 22, 1999, p. 5)...
You may also be interested in...
Calvin Klein To Tackle Beauty Market Once More Via Markwins Deal
Calvin Klein will reenter the beauty market with the launch of color cosmetics and skin care under a licensing agreement with Markwins Holding Company Limited, parent company Phillips-Van Heusen Corporation announced Sept. 13
Calvin Klein Cosmetics Comes Clean With Minimalist Color, Skin Care
Calvin Klein color cosmetics, mimicking the fresh simplicity of the designer's fashion, homeware and fragrances, are slated to debut globally in March 2000.
Cosmetic And Personal Care Trademark Review: 16 April
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.