Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Taylor fragrance: Gardenia by Elizabeth Taylor debuts in June as latest addition to firm's fragrance portfolio, Elizabeth Arden announces. Women's fragrance will be available in department stores such as Hecht's, Filene's, Robinson's-May and Foley's. Created by Quest, scent contains notes of lily of the valley, garden gardenia, fluid white peony, white orchid, dianthus and soft musk. Inspired by the shape of a classic bud vase, green bottle is capped with a white frosted gardenia blossom, Arden explains. Gardenia edp will retail for $32 and $42 for 1 oz. and 1.7 oz., respectively. Ancillary items include body lotion ($22) and bath & shower gel ($18). Firm introduced Forever Elizabeth in September (1"The Rose Sheet" Sept. 9, 2002, p. 5)...
You may also be interested in...
Noxzema Exfoliator/Cleanser Debuts As Multi-Purpose Skin Care
Noxzema Daily ExfoliatingCleanser, bowingin August, will mark the skin care brand's foray into the exfoliating category
Noxzema Exfoliator/Cleanser Debuts As Multi-Purpose Skin Care
Noxzema Daily ExfoliatingCleanser, bowingin August, will mark the skin care brand's foray into the exfoliating category
Elizabeth Arden Bids To Purchase Allou Fragrance Inventories For $7.6 Mil.
Elizabeth Arden is seeking to acquire fragrance inventory from Allou Distributors, a subsidiary of Allou Healthcare, after the fragrance distributor filed for bankruptcy, CEO Scott Beattie stated during a May 28 first quarter call with investors