HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Lauder Launching Beyond Paradise Scent With Cinema, Radio, Mall Ads

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder's "high sensuality, fantasy" fragrance entry Beyond Paradise will be supported with a marketing campaign expected to reach more than 100 mil. women, VP-Marketing North America Daniel Annese said

Related Content

Lacoste Touch Of Pink Fragrance Supported By Cinema, Print Ads
TV Ads Are Not Paying Off For Established Products – Deutsche Bank Report
Lauder Plans Aggressive Push For Beyond Paradise Men
Estee Lauder Q1 Fragrance Sales Up 12% Boosted By Kors, Beyond Paradise
EU Chemical Plan Overhaul Exempts Polymers, Reduces Burden Downstream
Marketing In Brief
Marketing In Brief
Estee Lauder 16% Gain In Skin Care Fuels Q3 Sales
Estee Lauder spokesmodel
Estee Lauder Promotes William Lauder To Chief Operating Officer



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts