Chattem responds to CARU
This article was originally published in The Rose Sheet
Executive Summary
Chattem agrees to pull TV spot for pHisoderm Clear Confidence Clear Swabfrom children's programming in response to ad review by the Children's Advertising Review Unit, the Council of Better Business Bureaus division says. Chattem did not intend for commercial to air during TV shows directed to young children, and will try to ensure future commercials of this nature do not run during children's programs, CARU states. In a recent inquiry, CARU pointed out its guidelines recommend against advertising medication to children (1"The Rose Sheet" May 19, 2003, p. 5)...
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