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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Aveda: Five new lip collections will debut in Aveda salons and spas in August, Estee Lauder division announces. Lip Glaze liquid gloss is formulated with certified organic peppermint aroma with twist of certified organic ginger, firm says. Lip Glaze will be available in seven shades for $15 each. Lip Color Concentrate and Lip Color Sheer contain SPF 15 and are each housed in "environmentally progressive packaging," Aveda claims. Items will cost $14 each. Lipliner will be available in seven shades that complement other lip collections, firm says. Product will cost $12. Lip Replenishment colorless botanical lip conditioning treatment will retail for $14...

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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