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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Aveda: Five new lip collections will debut in Aveda salons and spas in August, Estee Lauder division announces. Lip Glaze liquid gloss is formulated with certified organic peppermint aroma with twist of certified organic ginger, firm says. Lip Glaze will be available in seven shades for $15 each. Lip Color Concentrate and Lip Color Sheer contain SPF 15 and are each housed in "environmentally progressive packaging," Aveda claims. Items will cost $14 each. Lipliner will be available in seven shades that complement other lip collections, firm says. Product will cost $12. Lip Replenishment colorless botanical lip conditioning treatment will retail for $14...
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