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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Matrix: FreezeTrix Fast Fix Spray and BigTrix Boost-It Mousse will extend Matrix Trix styling line in September, L'Oréal says. FreezeTrix hairspray contains "fast-fixing and texturizing polymers" for quick setting, water-free formula, silicones for shine and vitamins B5, E and UV filter to help prevent damage, firm maintains. BigTrix mousse is formulated with conditioning polymers, silicones and UV filter, Matrix adds. Items will retail for $12.95 each, while 3 oz. travel sizes cost $5.50 apiece. "Edgy" styling line bowed in the fall targeting younger consumers. Trix line was projected to generate more than $50 mil. in first-year sales (1"The Rose Sheet" Nov. 4, 2002, p. 4)...

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