HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Designers McCartney, Rodriguez To Launch Premier Scents This Fall

This article was originally published in The Rose Sheet

Executive Summary

YSL Beaute will launch fashion designer Stella McCartney's premier fragrance,Stella, as a scent that reflects the "contrasts and contradictions" of the designer's ready-to-wear collection, the Gucci division announced

You may also be interested in...



Marketing In Brief

Narciso Rodriguez: Designer's her eau de parfum will debut in Saks Fifth Avenue stores this month, Beaute Prestige International says. Scent will additionally roll out in Bloomingdales's and Nordstrom in mid-September, two years after debut of original fragrance, an eau de toilette featuring orange and osmanthus blossoms, amberlyn, vanilla and vetiver accords (1"The Rose Sheet" July 7, 2003, p. 6). Scents share a heart of musk with floral, amber and woods, but edp version includes notes of rose and peach pulp, soft amber, patchouli and sandalwood, creating a "more intense, more personal, more singularly sensual" fragrance, according to BPI. Like the original, edp is housed in a rectangular bottle painted from within and intended to resemble an ancient Chinese snuff bottle, but the color scheme is reversed so the parfum comes in a pale pink bottle with black lettering. Her 1.7 oz. edp retails for $70...

Marketing In Brief

Narciso Rodriguez: Designer's her eau de parfum will debut in Saks Fifth Avenue stores this month, Beaute Prestige International says. Scent will additionally roll out in Bloomingdales's and Nordstrom in mid-September, two years after debut of original fragrance, an eau de toilette featuring orange and osmanthus blossoms, amberlyn, vanilla and vetiver accords (1"The Rose Sheet" July 7, 2003, p. 6). Scents share a heart of musk with floral, amber and woods, but edp version includes notes of rose and peach pulp, soft amber, patchouli and sandalwood, creating a "more intense, more personal, more singularly sensual" fragrance, according to BPI. Like the original, edp is housed in a rectangular bottle painted from within and intended to resemble an ancient Chinese snuff bottle, but the color scheme is reversed so the parfum comes in a pale pink bottle with black lettering. Her 1.7 oz. edp retails for $70...

Marketing In Brief

Stella: Fashion designer Stella McCartney's Stella eau de parfum is being introduced in a "tailor-cut" amethyst bottle resembling the jewel with polished facets and a graduated purple color, YSL Beauté says. New packaging is rolling out Sept. 13 to commemorate fragrance's one-year anniversary and McCartney's birthday (1"The Rose Sheet" July 7, 2003, p. 6). The amethyst-inspired bottle holds 1 oz. of the fragrance, which presents "an interpretation of the rose that is at once romantic and playful, traditional and rebellious, ambiguous and sensual," and will retail for $40, firm says...

Related Content

UsernamePublicRestriction

Register

RS011332

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel