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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Weleda: Everon Face Balm protects skin from drying effects of seasonal weather and indoor heat, firm says. Cream features sweet almond oil to soothe and moisturize and beeswax to shield the face from severe environmental conditions, company claims. Available in October at Whole Foods and through Weleda's Web site, balm retails for $9.95. Separately, the firm recently relaunched its Web site providing news, advice and treatment recipes, as well as trial sizes of all products for under $6...
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