Cosmoprof North America In Brief
This article was originally published in The Rose Sheet
Executive Summary
Davines: Parma, Italy company plans to expand distribution of 200-SKU Comfort Zone skin care line in several high-end U.S. department stores by year-end, in addition to existing salon and spa doors. Davines introduced new Renight anti-aging body system at Cosmoprof trade show in Las Vegas July 27-30. Line includes Recover Complex ($96) and Recover Night Cream ($65) and contains arctic cloud berry, which has a high concentration of fatty acids, antioxidants and vitamins that "generate healthy skin cells and increase skin's firmness," according to the company. Also launching now in the U.S. are Hydramemory cream 24 hour ($60), Hydramemory mask ($31) and Action Sublime cream SPF 12 with Retinol ($125). Separately, Davines will introduce its Energizing, Nourishing, Purifying and Rebalancing and Well-Being hair care lines in U.S. salons this fall...
You may also be interested in...
Davines Essential Haircare Debuts In Salons, Spas
Parma, Italy beauty company Davines is launching its Essential Haircare collection in the U.S. market positioned as a line that addresses specific hair care needs, according to the firm
Davines Essential Haircare Debuts In Salons, Spas
Parma, Italy beauty company Davines is launching its Essential Haircare collection in the U.S. market positioned as a line that addresses specific hair care needs, according to the firm
Posner Luxe Looks Brings Makeup Artist Positioning To Ethnic Category
Posner is launching Luxe Looks in March as a cosmetics line with a makeup artist positioning, the ethnic beauty marketer said