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Gillette Responds To Competition By Sharpening Its Own Razor Portfolio

This article was originally published in The Rose Sheet

Executive Summary

Gillette is shoring up its blades and razors portfolio with three new premium entries, which are slated to launch in the next eight months under the Venus, Sensor and Mach3 brands, the company announced

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Marketing In Brief

Giorgio Armani: Lipstick Mania lip colors contain a Microfil soft contact agent and aqua-blocking system to provide a "perfectly uniform, featherweight layer of color" and continuous moisture, according to the L'Oréal division. New lipsticks come in twelve shades including no. 1 (frosty powder pink), no. 3 (satiny pinky beige), no. 5 (shimmering golden brown) and no. 12 (satiny scarlet). Lipstick Mania will debut in May in the brand's 13-door distribution, which includes Neiman Marcus and Saks Fifth Avenue...

Marketing In Brief

Giorgio Armani: Lipstick Mania lip colors contain a Microfil soft contact agent and aqua-blocking system to provide a "perfectly uniform, featherweight layer of color" and continuous moisture, according to the L'Oréal division. New lipsticks come in twelve shades including no. 1 (frosty powder pink), no. 3 (satiny pinky beige), no. 5 (shimmering golden brown) and no. 12 (satiny scarlet). Lipstick Mania will debut in May in the brand's 13-door distribution, which includes Neiman Marcus and Saks Fifth Avenue...

Energizer Challenges Gillette Razor Superiority Claims In Lawsuit

Energizer is seeking to bar Gillette from using superiority claims in advertising for its Mach3 and Sensor3 razor brands in a lawsuit filed in Hartford, Conn. federal court Oct. 1

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