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Shiseido Q1

This article was originally published in The Rose Sheet

Executive Summary

Japanese cosmetics manufacturer worked to achieve sales volume in the domestic business "by invigorating sales activities" through a focus on the sales counter and concentrating investments on core lines, Shiseido says. In toiletries, value-oriented marketing program was implemented to achieve market leading position, firm adds. Sales were negatively-impacted by recession in Japan, SARS outbreak and a slowdown in the U.S. and European economies. Sales for the first quarter were $1.18 bil. (¥120=$1), but percentage fluctuation between the first quarter period a year ago was not disclosed. In the first half 2002, sales were $2.44 bil...
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